The textbook for sustainable business. From theoretical concepts to practical examples. Paul Hawken is a goodfather of sustainable business thinking (author of Ecology of Commerce) and Amory Lovins is the head of Rocky Mountain Institute, probably the worlds leader in sustainable business consultation (lead on Empire State Building retrofit).
Green Reads
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Inspiring book of innovative energy technologies that are possible in a market that fairly prices energy. Shows that a carbon conscious economy will drive massive technology growth and investment opportunities.
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This book is not a tree. It is a product that can be up-cycled into a higher value good, and the text shares a vision of ecological benign products that provide real economic value. Although, if I were reading it today, I'd likely read it on a kindle.
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This book borders on paradigm shifting. Umair makes the compelling case that 21st century businesses must add real value to people, communities, society and the environment if they are to be successful / profitable in the 21st century. Refreshing and compelling. A great deal of emphasis on "loss advantages", driving profit growth by reducing expensive inputs (energy, commodities, etc.)
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For how quickly organizations ought to be changing given the collaborative productivity tools available this book offers sensible explanations. Enterprise 2.0 sums up the tenants of evolving platforms and provides examples of how even stoic organizations are embracing the tools and driving significant results.
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The leading body for advancing energy efficiency and pragmatic energy solutions is the Rocky Mountain Institute. This book highlights major energy users in our economy and transformative, economically viable solutions to reconfigure our society to use energy more efficiently, advance technology, create jobs, inspire innovation and reduce dramatically reduce carbon emissions.
See lead contributor Amory Lovins present the 'Reinventing Fire' framework in a TED talk featured in this Pareto blog post.

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